MINE EDM AND SOCIAL ASSETS
Year Completed: 2017 - 2021
Tools used: Photoshop, MailChimp, Klaviyo
Client: Marq Labs
THE CLIENT
Minetan Body Skin is an Australian brand specialising in high quality tanning and skin care products in both the retail and professional beauty salon industries.
THE OBJECTIVE
During my time with with Minetan Body Skin I was required to produce a wide range of digital assets to not only promote the brand and its products but also connect with and educate their customer base on their fake tanning products and the benefits of using them. Some of these assets included:
EDM design (via Mail Chimp + Klaviyo)
Promotional banners in a variety of dimensions for websites, social media and emails
Social Media assets which included Instagram story and post designs, Instagram highlight icons, Giphy stickers, video animation etc.
VISUAL RESEARCH
At the onset of each emerging trend, we diligently researched the initiatives and strategies adopted by our industry competitors. It was important to ensure that EDMs caught interest and engaged the user to tap through and access the Mine site to make a purchase. Considering the emphasis on vivid imagery at the time, we strategically incorporated photography showcasing precise tanning outcomes to align with market preferences.
WIREFRAMING
With a schedule of 3 EDMs a week, we often created a template across our EDMs and site banners so that designs could be created quickly without risking the quality of the design. EDMs often followed a formula that featured an eye catching image, followed by educational copy, followed by clickable products that led the customer straight to the product page on the Mine site. It was also important to ensure these designs converted well on mobile devices too.
FINAL DESIGN AND END RESULT
Each week, our team dedicated itself to producing original and appealing content specifically tailored for the Mine customer demographic. By using custom templates we were able to ensure the designs were cohesive to create regular content straight to Mine’s customer base. This strategic approach not only captured the attention of the audience but also fostered a deeper connection with them. As a direct result of this enhanced engagement, Mine observed a notable boost in sales, affirming the efficacy of our content strategy.