GLOW HUB THERAPY BRANDING + WEB DESIGN
THE CLIENT
Glow Hub Therapy is a small business that provides red light therapy to clients, offering a wide range of health benefits.
THE PROJECT
As a startup, Glow Hub Therapy required a comprehensive range of design services, including branding and web design. the client wanted the overall aesthetic of the brand to appear high end yet approachable and ultimately wanted design elements that could expand and grow in the future along with the brand.
In the logo design process, we underwent several iterations before finalizing on a design that mirrors the visual pattern of lights seen in a red light therapy bed. These lines are subtly depicted within the logo. We selected a mature, almost wine-toned red to enhance these design choices. This particular shade was crucial as bright red can evoke feelings of danger or anger, which we aimed to avoid. The deep red, paired with the other design elements, creates a warm and inviting feel while still referencing the red light therapy bed.
Regarding the website, the client needed the ability to access and modify it anytime. They also wanted a centralized platform to manage all aspects of the business, including payments, scheduling, and marketing. Squarespace was the ideal choice for this requirement. I was able to establish these critical business functions and create a design that is minimal yet accessible to their clientele. It was also very crucial that within the wording and language featured throughout the site that it was made clear exactly what red light therapy is and what the health benefits of the treatment are. This meant including downloadable educational documentation and creating a visual language through custom icons to communicate what is required of each customer before and after the treatment to ensure the best results.
2024
Tools used: Adobe Suite (Photoshop, Illustrator, Indesign), Squarespace, Procreate
Kimberley Brooks Graphic Design
FINAL DESIGN AND RESULT
I believe I successfully developed a website for Glow Hub Therapy that is both aesthetically pleasing and user-friendly for the client and their customers. The design emphasizes ease of navigation, ensuring that all necessary functionalities—such as booking appointments, accessing therapy information, and contacting the business—are straightforward and accessible. The clean, minimalistic layout aligns with the high-end, approachable brand image, enhancing the user experience by making it seamless and engaging.
In addition to the website, the logo design is crafted to age well over time. The thoughtful choice of a deep, wine-toned red successfully conveys a sense of sophistication and stability, which will help the brand maintain its relevance and appeal as it grows. The visual elements drawn from the red light therapy beds are subtly integrated, reinforcing the brand’s identity and core services without overwhelming the design. This balance ensures that the logo will remain effective and recognizable, supporting the brand’s enduring presence in the market.