INSTITCHU CAMPAIGN LAUNCH
THE CLIENT
InStitchu is an Australian retail brand that specialises in custom tailoring garments for men and women.
THE PROJECT
InStitchu’s Spring collection for 2022, Soft Tailoring, was a vibrant capsule designed to ignite the party spirit and cater to those who still want to look there best in hot weather. This collection embodied the essence of Spring tailoring specialists and InStitchu required a fully fledged campaign to launch the collection online and across their showrooms. This required a wide array of assets spanning both digital and print mediums to reach the relevant audience.
Year completed: 2022
Tools used: The Adobe Suite
Client: InStitchu
THE PROCESS
To successfully launch this campaign, we crafted a wide array of assets spanning both digital and print mediums. Our digital assets were strategically created to captivate and engage InStitchu's audience on social media platforms, while our visual merchandising efforts transformed our showrooms into captivating spaces. We carefully curated the photoshoot with a bright and airy feel to reflect the personality of the collection, ensuring that the images were effective both online and across showrooms, providing an immersive experience for our customers. This involved creating the following:
Social media posts and Instagram stories.
Website tiles and hero banners that featured across the InStitchu site.
Curation and creation of a look book to showcase each custom look. This was downloadable online and was printed and distributed across showrooms.
Digital signage that rotated new campaign imagery every 15 seconds, engaging customers in store and passers by.
Creating an interactive landing page for the collection online where customers could directly shop products in the collection while also having the option to customize these products to make them their own.
FINAL DESIGN AND RESULT
We were able to develop a timeless collection of images and assets that InStitchu effectively used and continue to seamlessly integrate into future endeavours. We were able to create bright yet soft imagery that effectively highlighted the custom tailored products. Our digital assets have successfully engaged our audience, while the print assets continue to serve as valuable components in InStitchu showroom's print collateral.