THE CONFECTIONIST LOGO REDESIGN
THE CLIENT
The Confectionist is an Australian-owned confectionery brand renowned for its expertise in crafting oversized and personalized hand-iced cookies. With a touch of artistry, they will transport you to a biscuit world brimming with pure imagination.
THE PROJECT
The Confectionist sought my expertise in refreshing their logo to better reflect the brand's evolving direction. The objective was to design a typographic treatment for the logo that emulated the appearance of piped icing while still aligning with the brand's retro aesthetic. Additionally, the logo needed to seamlessly sit alongside their amazing cookie man illustration, skillfully created by Don Leon, which served as the brand's new mascot.
Year Completed: 2022
Tools used: Procreate, Adobe Illustrator
The Confectionist
THE PROCESS
To create the new logo design we were able to:
Emulate the effect of piped icing through the illustration and rendering of the type in the logo which directly references the icing that features on The Confectionists cookies.
Create multiple versions of the logo which has allowed the brand to showcase the brand across multiple applications such as product packaging, social media and their website.
Maintain the brand’s new retro aesthetic that they were building at the time which now effectively aligns with their brand and showcases their product.
THE RESULT
I am believe that we achieved an outstanding end result. The logo successfully combines a sense of playfulness while achieving a polished finish, enabling the brand to refresh its visual identity while maintaining cohesiveness with its overall aesthetic. The range of logo variations we created has allowed for a seamless integration of the logo across various applications, including social media, product packaging, and their website. Working on this project was an absolute joy, and witnessing the logo proudly feature alongside their exceptional products, which have gained recognition on Channel 9, Kiss FM, and through collaborations with Cotton On Kids, has brought immense satisfaction.