LATERZ SOCIAL TEMPLATE DESIGN
THE CLIENT
Laterz Social is an exciting upcoming app that is set to revolutionise the way users discover and engage in social experiences with by meeting new people. Whether seeking new friendships as individuals or as couples, the app simplifies the process of forging connections, fostering relationships, and organising meetups and activities.
THE PROJECT
Laterz Social demanded a comprehensive range of designs in for the digital space, with a primary focus on social media content. This involved the creation of visually captivating social post designs, engaging reel designs, informative posts to educate new users about the app's purpose, and instructional posts guiding users on how to navigate the app. Considering accessibility and flexibility, we opted to utilize Canva as the primary design tool, enabling Laterz to easily edit and generate posts according to their requirements, particularly during the crucial phase leading up to the app's launch.
Year Completed: 2022 - 2023
Tools used: Canva, Adobe Illustrator
Laterz Social
THE PROCESS
In creating the social template designs we were able to:
Create clean and bright template designs that has allowed Laterz Social to create engaging content for their audience while churning out multiple posts at a time
Create designs that remained in line with the Laterz Social existing branding
Create a space within the Canva app that has allowed the Laterz Social creators room to experiment and grow with their brand as they prepare for the launch of the app.
THE RESULT
The outcome aligns with the client's vision, resulting in vibrant, polished, and captivating designs. By utilizing Canva as the design platform, content creation became highly accessible and removed any apprehension for Laterz Social as they ventured into the social media landscape. Empowered by these designs, the Laterz Social team can confidently generate engaging content across various digital mediums, paving the way for their continued success in the digital space.