Kimberley Brooks
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INSTITCHU CAMPAIGN LAUNCH

INSTITCHU CAMPAIGN LAUNCH

THE CLIENT

InStitchu is an Australian retail brand that specialises in custom tailoring garments for men and women.

THE PROJECT

InStitchu’s Spring collection for 2022, Soft Tailoring, was a vibrant capsule designed to ignite the party spirit and cater to those who like to thrive in hot weather in style. This collection embodied the essence of Spring tailoring specialists, creatied specifically for sun-drenched days, breezy nights, and everything in between. Each design in this collection was fully customisable, ensuring a perfect fit tailored to the customer’s personal taste. To successfully launch this campaign, InStitchu needed to craft a wide array of assets spanning both digital and print mediums to reach the relevant audience.

Year completed: 2022

Tools used: The Adobe Suite

Client: InStitchu

THE PROCESS

To successfully launch this campaign, we crafted a wide array of assets spanning both digital and print mediums. Our digital assets were strategically created to captivate and engage InStitchu's audience on social media platforms, while our visual merchandising efforts transformed our showrooms into captivating spaces. We carefully curated the photoshoot, ensuring that the images were effective both online and in-store, providing an immersive experience for our customers.

  • Social media posts and Instagram stories

  • Website tiles and hero banners that featured across the InStitchu site

  • Curation and creation of a look book to showcase each custom look

  • Digital signage that rotated new campaign imagery every 15 seconds, engaging customers in store and passers by

  • Print visual merchandising that featured across showrooms

THE RESULT

We were able to develop a timeless collection of images and assets that InStitchu effectively used and continue to seamlessly integrate into future endeavours. We were able to create bright yet soft imagery that effectively highlighted the custom tailored products. Our digital assets have successfully engaged our audience, while the print assets continue to serve as valuable components in InStitchu showroom's print collateral.